Toy giant Mattel Inc. has just won a huge case vs. MGA Entertainment Inc. A federal judge banned MGA from making and selling its very popular line of Bratz dolls. The order states that MGA must immediately stop manufacturing Bratz. The judge allowed MGA to wait until the holiday season ends to remove the toys from store shelves.
The decision was a stunning defeat for MGA, which exploded onto the scene in 2001 with the edgy poubty lipped dolls and made hundreds of millions in profits, giving Mattel's more classic Barbie doll some serious competition.
The ruling, issued in federal court, followed a jury's finding that Bratz designer Carter Bryant developed the concept for the dolls while working for Mattel.
The decision was a stunning defeat for MGA, which exploded onto the scene in 2001 with the edgy poubty lipped dolls and made hundreds of millions in profits, giving Mattel's more classic Barbie doll some serious competition.
The ruling, issued in federal court, followed a jury's finding that Bratz designer Carter Bryant developed the concept for the dolls while working for Mattel.
Both sides had a lot riding on the judge's decision - MGA made nearly $778 million on the Bratz line since it was introduced seven years ago, and company Chief Executive Isaac Larian made $696 million through June -- although MGA insisted the profits were much less.
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