In an effort to liven up her image, and market and promote her new album pop superstar Beyonce has created a new persona. Her alter ego is named Sasha Fierce. Beyoncé's new double album, 'I Am ... Sasha Fierce,' will introduce her new persona to the world. Beyoncé says, "Sasha Fierce is the fun, more sensual, more aggressive, more outspoken, more glamorous side that comes out ... when I'm on the stage."
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