This new ad campaign 'Welcome to Sant' Agata Bolognese, Home of Lamborghini,' is the brain child of German advertising agency, Philipp and Keuntje. This 'Feels Italian Wherever You Are' campaign, the marketers make fun of international stereotypes and lets you know how easy it is to spot the Italianess around the world as long as the view is from the drivers seat in your Lamborghini. In this particular ad two guards at normally stuffy and strict Buckingham palace assume a relaxed slump against a building and communicate more with hand gestures and body language than with words. Buckingham Palace guards are famous for maintaining a straight face with minimal body movement while standing straight up like a soldier at all times while on duty. The typical Lamborghini client is well versed in travel and cultures of established economic countries, mainly because in order to afford this 500+ horsepower monster, he/she would probably have to have a global business. Simply put, The Lamborghini customer knows what they want and are willing to pay for it, regardless of price. It is truly the specialty product of specialty products. Yea...I want one.
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