Blackberry Subculture

Research in Motion is a popular technology company that produces the widely used Blackberry Cel phone. The Blackberry is a favorite among workaholics and/or folks that can't get enough of emailing friends and colleagues while on a desktop computer. Blackberry has essentially created its very own subculture. Apple is now going full force at penetrating this market and getting this subculture to switch over to the Apple IPhone. Research In Motion Executives can see Apple gaining ground in the rear view mirror and they have reason to be worried. Apple already has the infrastructure to create a serious following within the business user crowd and is determined to steal away some of Blackberry's customer base. Let the battle begin.