The Energizer Bunny is the marketing icon and mascot of Energizer batteries. It is a pink rabbit wearing sunglasses and blue sandals that beats a bass drum. It has been appearing in television commercials since the 1980s. The Energizer Bunny does not appear in Europe and Australia where the rival Duracell Bunny is seen instead. In Australia and the UK the mascot for Energizer is a muscle-bound anthropomorphic battery. The American Energizer commercials, produced by DDB Chicago Advertising, originally began as a parody of TV advertisements for rival Duracell. In the Duracell ads, a set of battery-powered instrument-playing toy pink rabbits gradually slow to a halt until only the toy powered by a copper-top battery remains active. In Energizer's parody, the Energizer Bunny then enters the screen beating a huge bass drum and swinging a mallet over his head.
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