Sunday, November 16, 2008

(Dead) Person Marketing


For the last season of the HBO hit show The Sopranos the marketing team came up with this mobile advertisement and drove around the streets of New York City. This creative piece of advertising did more than turn a few heads, even in a town where people are used to seeing everything. I myself had to do a double take to make sure it wasn't an actual person in the trunk of the car. Last March, the taxi was auctioned off in the Barrett-Jackson Collector Car Auction, which took place in West Palm Beach, Florida. The proceeds were donated to the Los Angeles Children’s Hospital.

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