General Motors Corp. is scaling back its Concept:Cure program for funding breast cancer research. The change is casting uncertainty on the role of the agency that created the effort for GM four years ago - Harris Marketing in Ann Arbor. GM slashed Concept:Cure's budget to $4 million this year from $13 million in 1999, said an executive close to the situation.
Its a sad day when the General can no longer afford to fund an anti cancer campain. But it appears that the General himself come down with a terminal case, lets just hope someone out there can find a cure.
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