GM Fires Black-Owned Ad Agency

The ad agency that was responsible for popular GM ads featuring Mary J. Blige and other musicians with their favorite Chevy was let go in late 2007. The black-owned Carol H. Williams Advertising Agency brought in $367.5 million in billings that year so it will survive losing the account, however some wonder if GM will survive. Statistics show that while personal registrations in the auto market were down approximately 1% from 2003 to 2005, new vehicle sales to minority customers were up approximately 18%. That is a market GM just can't afford to ignore.