A perfect example of GM using person marketing is their recent commercial featuring golfing great Tiger Woods to promote its OnStar system. In it Tiger is on his cell phone (out in the rain) talking to an OnStar rep out on a golf course standing beside a GM vehicle that is OnStar equipped. GM is using Tiger because of his popularity, he appeals to a wide demographic of people. GM hopes that these people will want to be like Tiger and drive a GM OnStar equipped vehicle too.
Possibly GM's greatest feat of event marketing came at this Julys' mid summer classic Major League Baseballs all star game. This year the folks in marketing pulled out all the stops when during the pre game all star parade up 6th Ave, all the players and coaches were driven in brand new GM vehicles over red carpets while tons of adoring fans screamed and waved at their favorite players and got a glimpse of GM's new lineup of hybrid automobiles. This event not only brought attention the the event, but to the exciting new products that can be found on a GM showroom floor.
GM was once the largest company in the world, so its only fitting that they had the coolest commercials. This classic 1960s commercial is an example of place marketing, while promoting a visit to New York, the worlds greatest city, the real star of the show is the Chevrolet Impala that appears throughout the commercial. It shows turns heads everywhere it goes, even in the hustle and bustle of a busy city like NY.
http://www.youtube.com/watch?v=8sipDcdn3fY
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