“The Last Ride”

So much for traditional 30-second or one-minute commercials to sell cars and trucks, those are from days gone by. In todays market place you need a little more effort to bring customers to the dealership. Last June, the movie 'The Last Ride" was released. This full-length movie stars Dennis Hopper ... and a fleet of Pontiac GTOs. GM is trying a new, more aggressive approach in its marketing efforts. This marketing plan is the brainchild of C.J. Fraleigh who made his bones helping GM turn around Cadillac.