Chevrolet brand is ``significantly'' reducing spending on sports sponsorships because of falling sales and the economic slowdown.
Chevrolet will stop promotions tied to college sports and only advertise during games. The brand will also eliminate partnerships with some of the smaller sports such as skiing.
General Motors, the largest U.S. automaker, and Ford Motor Co. have reduced sports marketing as a way to cut costs amid falling sales and plummeting stock prices. U.S. auto sales slid 27 percent in September and deteriorating consumer confidence and a slowing economy may erode them further.
General Motors said last month it won't air a commercial during the Super Bowl because of its restructuring. The automaker's Buick brand has had talks with Tiger Woods about whether to continue its sponsorship of the golfer beyond 2009.
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