Corporations Seekout Personal Selling Sales Professionals

With the ever growing competitive nature of business combined with a slow economy, the sales area or the selling function of major corporations continues to increase in importance. Looking at the selling and sales literature in the area of marketing, it is now more important than ever for corporations to attract and retain loyal customers. Understanding how the corporate customers view the sales relationships can assist sales managers in recruiting and training salespeople who will help the company increase their share of corporate revenue and secure lifelong customers.